About us

The Primesure Way

   

At Primesure, we believe insurance should feel clear, personal, and straightforward.

It’s about doing good - for our clients, our people, and our communities. That means giving honest advice, doing what we say we’ll do, and showing up when it matters.

We call this the Primesure Way - a simple, people-first approach that combines trusted relationships with smart tools and systems. It’s how we make insurance feel less like a transaction, and more like someone having your back.

                
 

How We Work

 We believe in Mahi Pai “doing good”, and in Whāia te iti Kahurangi “striving for something of great value.” These principles shape how we work, who we hire, and the relationships we build.

We also live by our values, or as we call them, the ABCDs - which guide everything we do, from everyday interactions to the moments that really count:
    

     

  • A – Accountability
    Own your role. Communicate clearly. Do what you say you will.

  • B – Building a future together
    Work with respect, transparency, and care — for clients and team alike.

  • C – Commitment to greatness
    Take pride in your work. Aim high. Go the extra mile.

  • D – Do the mahi, get the treats
    Work hard, celebrate wins, prioritise relationships and well-being.

  

 

 

Our Values in Action

For us, values aren’t a poster on the wall — they’re out in the world, where they count.

That’s why we proudly support:

I Am Hope 

Helping young people get access to free mental health counselling. Learn how you or your organisation can support this mahi through the KiwiSaver initiative here.

The Gumboot Friday platform offers free counselling for anyone aged 5–25.

Want to get involved now? 

Text HOPE to 469 to donate $3

 
      

Auckland Rescue Helicopter Trust

Providing critical care when
Kiwis need it most.

 

 
   

Various Local Sports Clubs

  

A few more things that matter to us:

  • We work for you, not the insurer

  • We explain things clearly, in everyday language

  • We don’t believe in ‘tick-the-box’ service, we build long-term relationships

  • We’re local, and we give back to our communities